For BrandVersa’s dating-meets-lifestyle platform LoveVersa, I crafted problem statements, user personas, goal frameworks, onboarding flows, tone guidelines, and pitch decks that were instrumental in driving the product’s beta launch success. As the content owner for LoveVersa's social media, I developed and managed the editorial calendar, identified critical decision-making touchpoints, and integrated content strategy, visual design, and user journey mapping to optimize posts for engagement and reach. 

Additionally, I fostered sustained growth through personalized communication and targeted content strategies. By the end of month two, these efforts culminated in securing 22 qualified leads in a competitive dating app market, generating over $25K in pipeline revenue.

Website: https://www.brandversa.com/