I developed and executed a brand activation spanning three partner organizations: Liquid Death, Tirebiter Brewery, and Downtown Dog Rescue. Acting as the central creative producer, I was responsible for cross-functional coordination, brand alignment, and on-site execution from concept through close. The campaign began with primary market research across 35 respondents, whose insights directly shaped the creative strategy for a targeted music event built around Liquid Death's disruptive brand identity and voice guidelines.

I partnered with internal creative teams to co-develop limited-edition 'Fight On' glassware that extended the Liquid Death brand into the physical environment, ensuring tonal and visual consistency between the product, the activation space, and earned media output. Throughout the campaign flight, I delivered structured performance reports that translated raw data into strategic messaging insights for stakeholders. 

The activation drove a 279% lift in on-site revenue for Tirebiter and tripled Liquid Death's brand engagement rate across earned media channels.