I developed and executed an experiential marketing activation through a strategic Liquid Death x USC brand partnership. I led cross-functional campaign management, coordinating collaborations with Tirebiter Brewery, USC, and Downtown Dog Rescue.

The activation drove a 279% lift in on-site revenue for Tirebiter during the campaign flight and tripled Liquid Death's brand engagement rate across earned media channels.

I conducted primary market research with 35 respondents, leveraging consumer insights to inform creative strategy for a targeted music event that aligned with brand voice guidelines and conversion optimization goals. I also partnered with internal creative teams on limited-edition 'Fight On' glassware that complemented the Liquid Death koozie line to reinforce the brand's disruptive positioning in the canned water market.