I entered the marketing field through the luxury editorial launch of Corum's Admiral Collection, crafting ad copy and media kits that balanced maritime heritage with modern luxury appeal across press releases, editorial layouts, and influencer coordination in Hong Kong, Singapore, and Shanghai. Working alongside Senior Managers, I provided administrative and logistical support across conference room coordination, expense processing, and oversight of a $15K launch event budget while meeting fast-paced deadlines.

I co-wrote copy for hero product features that reinforced Corum's premium positioning and communicated campaign performance results to colleagues, executives, and stakeholders throughout the launch. The campaign secured placements in Vogue HK, GQ, and Harper's Bazaar, with press kits featured across three top luxury publications. 

This experience built my early fluency in the structured, high-accountability production environments that integrated campaigns require.