Prior to my marketing career, I entered the field through luxury editorial work on Corum's Admiral Collection launch in 2019. I crafted ad copy and media kits that balanced maritime heritage with modern luxury appeal, contributing to editorial layouts, press releases, and influencer coordination across Hong Kong, Singapore, and Shanghai.

During the project, I provided administrative support to Senior Managers, including coordinating conference rooms, processing Excel expense reports, and overseeing a $15K launch event budget while meeting fast-paced deadlines. I communicated campaign performance results for the Admiral Collection launch to colleagues, executives, and stakeholders.

The campaign secured placements in Vogue HK, GQ, and Harper's Bazaar, with press kits featured across three top luxury publications. I co-wrote copy for hero product features that reinforced Corum's premium positioning.