I built storytelling-led creative campaigns for an independent music company, developing a multimedia film and music campaign titled "Tragedies in July" that earned over 18,000 organic YouTube views within the first month of publication. 

Through a narrative-first content strategy, I scaled listener growth by 1,541% and secured 6 Spotify editorial features within two months. I led brand storytelling and visual consistency across digital platforms, pairing video production skills with web analytics to create campaign content built on compelling writing that attracted, retained, and grew an audience.

[View full campaign video and case study: 178blank.com/our-work]