top of page
CALLIE M. LAU
Marketing Strategist ‧ 2024
Love Lingual
Prior to joining BrandVersa, I served as a Brand Strategist under PBL for Love Lingual, an innovative relationship-enhancement card game with a 4.7-star average from 11,500+ Amazon customers. I repositioned Love Lingual’s social media tone from a “couple’s party game” to a “relationship enhancer” and refined its DTC product messaging, ad copy, and funnel CTAs to better align with long-term customer LTV and purchase intent.
Through VOC insights and performance testing, my work consistently increased traffic to their website by up to 12,000 unique visitors per month.
Skills: Customer segmentation, conversational marketing, funnel optimization, conversion copywriting
Tools: Excel/Google Sheets, Google Docs, Asana, Notion
bottom of page




