As a PR Intern at Trinity, I managed fast-moving campaign logistics for Oriental Watch Company’s Gentlemen's Bow Tie Walk, an exclusive luxury activation that merged experiential marketing with brand heritage. I coordinated influencer deliverables, distributed press kits, and tracked performance across paid and organic channels. Using a BI dashboard, I delivered weekly KPI reports to turn raw campaign data into strategic messaging insights for stakeholder presentations, which contributed to GTM plan revisions and improved decision-making processes.

I also supported Yellow Bus, Hong Kong’s leading children’s magazine, by maintaining CRM records across 500+ elementary schools. I executed segmented outreach campaigns, managed inbound educator requests, and tracked institutional engagement to strengthen B2B partnerships across the education sector.

Throughout my internship, I ensured 100% on-time campaign execution and contributed to six major product launches by providing end-to-end reporting that helped shape future activations and cross-channel communication strategies.