In my role as a Social Media Manager, I was the channel owner for Instagram campaigns under PBL, the leading social media branding agency founded by Ava Yuergens.

From 2024 to 2025, I was responsible for developing and executing ad strategies and content for 55 brands and creators across the tech, health, finance, business, lifestyle, and education industries. I conducted in-depth market research, built copy concepts, and wrote over 900 short-form scripts to drive high-performing digital campaigns.

Highlights: My BEST High-Impact, High-Converting Campaign Content

Fygg Toothpaste [DTC · Consumer Goods]

📺 Best-Performing Work: "If You're Not Brushing Your Teeth First Thing in the Morning..."

📊 Result: 4.1M views

Tuttle Twins [Education · Publishing]

📺 Best-Performing Work: "George Washington Didn't Pay a Federal Tax Income" 

📊 Result: 15.6K views

Cynthia Gauthier [Sports · Athlete Personal Brand]

📺 Best-Performing Work: "Strong Independent Woman" 

📊 Result: 2.7M views

Tim James Fit [Health · Fitness]

📺 Best-Performing Work: "As a Verse Bodybuilder in a Fat Loss Phase" 

📊 Result: 1.3M views

Shadow World [SaaS · Self-Development]

📺 Best-Performing Work: "POV: You've Never Done Shadow Work" 

📊 Result: 426K views

Yelitza Mora [Real Estate · Entrepreneurship]

📺 Best-Performing Work: "I Get To" 

📊 Result: 21.8K views

Foolproof Living [Food · Lifestyle]

📺 Best-Performing Work: Trisha Yearwood’s Sweet Potato Soufflé 

📊 Result: 12K views

During the 2024 summer season, I drove a 15% lift in GCR through a combination of ManyChat automation and CRO strategies. The funnel optimizations across social media channels fueled viral growth and engagement loops for 10+ brands. Our highlights include: generating 1,310 leads for a marketing client, delivering a 450K follower spike for a career strategist within six months, closing $68K in B2B leads for an M&A client, and selling out a 24-seat business summit.

As part of the PBL roster, I led the brand refresh for Connor Boyack’s Tuttle Twins, repositioning it from politically polarizing to values-based education. I rewrote the campaign strategy through an emotional intelligence lens, resulting in a 34% increase in CTR across Meta campaigns within two months.

Above all, I had phenomenal colleagues whose trust and collaboration offered me countless opportunities to learn, grow, and make meaningful contributions during my time at PBL.

Clients Under Management

DTC: The Tuttle Twins, Love Lingual, Fygg

B2B: Skye Marketing, BuildTX Solutions, TotTax, Skallywag Media

B2C: Sunrise Therapies, HUI Mastermind, Health Superstar, JMac Customs, My Shadow World

Influencers: Tim James Fit (158K), Cynthia Gauthier (243K), Foolproof Living (141K)